HOW DO NFC CARDS WORK?
The term NFC may sound intimidating, but it's actually quite simple. When you hold the business card close to your phone, a pop-up notification appears on your mobile. If nothing happens when you hold the business card near your phone, your phone may not support NFC technology. But don't worry! NFC cards can also contain a QR code that can be ordered with them, which of course can be scanned with your phone camera. This way, you will automatically be directed to the corresponding link.
NFC cards are extremely useful for businesses because of their versatility and easy integration with digital systems. By using NFC technology and linking it to Google Reviews, businesses can provide a seamless and efficient way for customers to leave feedback and improve their online presence.
With NFC cards, customers can easily hold their smartphone near the card to be automatically directed to, for example, the company's Google Reviews page. This eliminates the need for customers to manually search for the right page, significantly increasing the chances of leaving a review.
Moreover, this direct access to Google Reviews provides businesses with valuable insights and customer feedback that can be used to improve the customer experience and increase overall satisfaction. By combining the convenience of NFC technology with the importance of online reviews, businesses can strengthen their reputation, build customer trust and increase their visibility on the Web.
Using NFC cards for Google Reviews
INFLUENCE ON PURCHASING DECISIONS
Studies including BrightLocal, Forbes and Harvard Business School show that consumers trust online reviews as much as personal recommendations. Thus, having positive Google Reviews can contribute significantly to increasing sales and attracting new customers.
TRUST AND CREDIBILITY
Several studies and surveys, including a report by BrightLocal, show that nearly 90% of consumers read online reviews before visiting a business or buying a product. Positive Google Reviews can increase potential customers' confidence and convince them to choose a particular business.
Visibility and ranking
Google values user feedback and reviews when determining the ranking of search results.
Businesses with many positive reviews tend to have higher rankings in local searches and thus are more likely to be seen by potential customers.
This is based on information from Google itself, as well as analysis and research conducted by SEO experts and marketing agencies, such as Moz and Search Engine Land.
Feedback for businesses
In addition to attracting new customers, Google Reviews provide valuable feedback and insights for businesses. Reviews can help identify strengths and areas for improvement, allowing companies to optimize their products, services and customer service.
Competition advantage
Businesses that have many positive Google reviews often have a competitive advantage over their competitors. Customers are more likely to choose a company with an excellent reputation and positive feedback from previous customers. These findings are based on analyses of business performance and competitive behavior, as well as reports and studies by marketing and business consulting firms, such as McKinsey & Company and Deloitte.